Trade Show Toolkit

Trade Show ROI Calculator

Estimate revenue, ROI, and unit costs using your show performance.

Inputs

Costs

Booth cost

Shipping & drayage

Show services

Travel & hotel

Marketing & promo

Miscellaneous

Leads & Results

Total booth visitors

Leads captured

Lead → opportunity rate (%)

Opportunity → sale rate (%)

Average deal value ($)

How this is calculated

Opportunities = Leads × (Lead → Opportunity rate)
Sales = Opportunities × (Opportunity → Sale rate)
Total revenue = Sales × Average deal value
Total cost = Sum of all costs above
ROI % = ((Revenue − Total cost) ÷ Total cost) × 100
Cost per lead = Total cost ÷ Leads
Cost per visitor = Total cost ÷ Visitors